Post by nojime4575 on Feb 15, 2024 2:30:17 GMT -5
Ago, people have access to a lot of information and are increasingly connected to each other . This phenomenon leads to a greater ability to compare but also to a strong dependence on the opinions of others (the so-called word of mouth ). All this is complicated by the low attention span and reduced reaction to stimuli . Given this scenario, the challenge that the company must take up is to get off the pedestal to listen and better understand its current and potential customers . In the digital age, in fact, it is easier for customers to evaluate whether the brand lives up to its promise, the brand must create a real connection with their.
customers by making them feel involved in the creation of their services. From 4Ps to 4Cs At this point the operational marketing levers must also be updated. Kotler goes from the 4 Ps Morocco Phone Number List product, price, place and promotion to the 4 Cs: Co-creation – new product development strategy that involves collaboration with the customer right from the concept phase Currency (or currency) – evolution of pricing strategies from variable to customized based on the market Community – activation of communities that arise deliberately or spontaneously around the brand.
Conversation – stimulate conversation about the brand With these new generations, marketing places " the customer at the center " and becomes aware of its true role. According to Kotler, therefore, traditional and digital marketing must integrate perfectly until their boundaries disappear. Did you like this content? Share it with whoever you want and continue reading our articles
customers by making them feel involved in the creation of their services. From 4Ps to 4Cs At this point the operational marketing levers must also be updated. Kotler goes from the 4 Ps Morocco Phone Number List product, price, place and promotion to the 4 Cs: Co-creation – new product development strategy that involves collaboration with the customer right from the concept phase Currency (or currency) – evolution of pricing strategies from variable to customized based on the market Community – activation of communities that arise deliberately or spontaneously around the brand.
Conversation – stimulate conversation about the brand With these new generations, marketing places " the customer at the center " and becomes aware of its true role. According to Kotler, therefore, traditional and digital marketing must integrate perfectly until their boundaries disappear. Did you like this content? Share it with whoever you want and continue reading our articles